They say it is to be social media is intended to be social, but for engineers it's all about analyzing the why. Here's some thoughts and trends on social media from an engineering perspective.
A recent JD Power study of wireless customer care satisfaction found that almost 1/5 of full time subscribers utilized YouTube to resolve a problem with their wireless service. Although the study didn't answer if they resolved their issue through YouTube, it would point to higher generalization of consumers.
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